Sappy
Sappy
A sweeter take on everyday rituals
- Brand Identity
- Packaging Design
- Web Design & Copywriting
In Collaboration With
- Brand Strategy: Kelly Bennett
- Launch Strategy: Danielle Calabrese
- Web Development: ZigZag Creative
- Marketing & Social Strategy: Cult and Culture
- Photography: David Kitz
- Sales & Growth: Erin Barre
Sappy is a coconut sugar syrup made for coffee, matcha, pancakes, and anything that could use a hint of sweetness.
The product had plenty of possibilities. Our job was to make people picture it in their own kitchens.
As we developed the shoot, we kept coming back to the little things people do to make something their own. The particular way they make their morning coffee. A favorite cup. An extra drizzle over pancakes. These everyday rituals gave us a place to build Sappy’s world.
We brought that feeling into the photography through warm light, tactile surfaces, and kitchen scenes that felt inviting and lived in. Styled product shots gave the bottle its moment, while close-up pours and stirs let the syrup do the talking.
From iced coffee and matcha to a stack of pancakes, each setup showed another way to get Sappy. Together, they created a collection of imagery for the brand’s website and social channels, with room for both the product and the life around it.
A little sweetness, made part of your day.
